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Compare Life Insurance Quotes for Smokers: The Ultimate Guide to Getting the Lowest Rates

Last Updated: December 2, 2025 | Written by President of Term Life Online – AU, AAI, ARM


Comparing Life Insurance Quotes for Smokers

Smokers pay some of the highest life insurance rates in the industry—but that doesn’t mean you have to overpay.

When you compare life insurance quotes for smokers the right way, you can save 30%–60% simply by choosing the right company, policy type, and rating category.

This guide breaks down how to compare quotes, which insurers price smokers most fairly, how to avoid the highest rate classes, and how to lock in affordable premiums—even if you’ve smoked recently.


Why Comparing Life Insurance Quotes for Smokers Matters More Than Anything Else


Life insurance for smokers is priced differently by nearly every insurer.

The same person can receive:

  • A $27/month quote from one company
  • A $61/month quote from another

…for the exact same coverage.

This is because each insurer has different rules about:

  • How they define a "smoker"
  • How long you must quit to get nonsmoker rates
  • Whether occasional nicotine counts
  • Whether vaping, cigars, chewing tobacco, or marijuana are rated as "tobacco"
  • The specific underwriting tier they place you in

The only way to avoid overpaying is to compare quotes across multiple smoker-friendly companies.


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How to Compare Life Insurance Quotes for Smokers (Step-by-Step)


1. Choose the right policy type

Smokers typically get the best pricing from:

  • Term life insurance (10, 20, or 30 years)
  • Guaranteed universal life (GUL) if you need permanent but low-premium coverage
  • Final expense whole life for smaller amounts ($5K–$40K), especially if health is a concern


2. Identify your smoker category

Insurers classify smokers differently. You’ll fall into one of these:

  • Daily smoker
  • Occasional smoker / weekend smoker
  • Cigar or pipe smoker
  • Chewing tobacco user
  • Vaper / e-cigarette user
  • Marijuana smoker

Knowing your category ensures accurate quotes.


3. Compare quotes from companies that treat your smoker type fairly

Some insurers punish all nicotine equally. Others do not.

You’ll find the best rates only from companies that are lenient toward your specific situation.


4. Get instant estimates — but go deeper than online quote tools

Most online quote engines automatically classify you as a tobacco user, even if you don’t smoke cigarettes.

A licensed independent broker can access:

  • Smoker-friendly carriers
  • Non-tobacco rates for cigars, chew, or vaping (depending on company)
  • Marijuana-friendly pricing


5. Lock in rates early

Smoker rates rise sharply with age. Compare quotes today, even if you’re still quitting or reducing your use.


Best Life Insurance Companies for Smokers (2025 Rankings)


1. Banner Life – Best for Daily Cigarette Smokers

  • Consistently low term life prices
  • More forgiving of certain health conditions
  • Excellent for 10–30 year terms


2. Mutual of Omaha – Best for Older Smokers & Final Expense

  • Extremely stable rates
  • Approves many smokers without medical exams
  • Ideal for $5K–$25K whole life policies


3. AIG – Best for Occasional Smokers & Vapers

  • More flexible on nicotine alternatives
  • Strong for guaranteed universal life
  • Competitive for "tobacco-plus" cases


4. Prudential – Best for Cigar, Pipe, and Chew Users

  • Often gives non-tobacco rates for non-cigarette nicotine
  • Very smoker-friendly underwriting
  • Great for higher coverage amounts


5. Corebridge Financial – Best for Marijuana Smokers

  • Treats cannabis use more leniently
  • Solid term pricing
  • Good for applicants with a few health issues


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Real Example Quotes: Smokers vs Non-Smokers (2025 Estimates)


40-year-old male, $500,000, 20-year term


                              Health Class                          Monthly Rate

                                 Non-Smoker Preferred                        ~$29/mo

                                 Non-Smoker Standard                        ~$41/mo

                                 Smoker Preferred                               ~$96/mo

                                 Smoker Standard                               ~$129/mo


NOTE: Smokers pay 2–4x more, which makes comparing quotes essential.


How to Lower Your Life Insurance Quotes as a Smoker


1. Switch to occasional smoking (if realistic)

Some insurers offer lower rates if you smoke occasionally rather than daily.

2. Use a smoker-friendly insurer

A few carriers give non-tobacco rates for:

  • Cigar smoking
  • Chewing tobacco
  • Vaping
  • Marijuana
  • Occasional nicotine

3. Quit for 12 months (if your goal is non-smoker rates)

  • Most insurers require 12 months smoke-free before offering non-smoker pricing.
  • Some require 24 months.

4. Re-check your rates every 12–24 months

If you quit, reduce use, or improve your health, you may qualify for a lower premium.


What Happens When You Compare Quotes with an Independent Broker?

You’ll see quotes from 20–30+ insurers, each with different smoker rules.

A broker can help you:

  • Identify which company gives your situation the best rate
  • Avoid high-tobacco categories
  • Get quotes that reflect occasional or non-cigarette use
  • Re-shop your policy later if you quit or cut back

This often saves smokers hundreds per year.


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Common Questions About Comparing Life Insurance Quotes for Smokers


1. Can smokers get affordable life insurance?

Yes. Smokers pay more, but comparing quotes often cuts rates by 30%–60%.

2. Will one cigarette make me a smoker for life?

No. Insurers look at ongoing use. Occasional use may qualify for better categories.

3. Do insurers test for nicotine?

Most term carriers do. Final expense policies usually do not.

4. Can I get non-smoker rates if I vape?

Yes—depending on the insurer. Some classify vaping as non-tobacco.

5. Do marijuana smokers pay tobacco rates?

Not always. Several insurers now treat cannabis separately.                                                                                             

6. What if I quit after buying the policy?

You can reapply or request a health class reconsideration after 12–24 months.

7. Which policy type is best for smokers?

  • For price: Term life
  • For seniors: Whole life final expense
  • For permanent coverage: GUL (Guaranteed Universal Life)


Bottom Line: Comparing Life Insurance Quotes Is the Key to Cheaper Smoker Coverage

Smokers face higher rates—but not all insurers treat you the same. By comparing life insurance quotes across the most smoker-friendly companies, you can:

  • Cut your premiums dramatically
  • Avoid unnecessary tobacco classifications
  • Get coverage that fits your health and lifestyle
  • Potentially switch to non-smoker rates after quitting


Compare Life Insurance Quotes


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About Our Methodology

Reviewed By: President of Term Life Online – AU, AAI, ARM

  • 30+ years of experience in insurance planning

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